Me and Hegemony
Posted on Oct 27th, 2006
by
David G
If I were to seek a central theme for my life it would be my love/hate relationship with hegemony. Hegemony is traditionally defined as the dominance of one state over another. But you can also think of it as benign socialization. We are acculturated as we grow up and we become socialized. This benefits us and our society so that we can live comfortably within societal boundaries.
So hegemony is fine, up to a point. But I have always resisted, sometimes in a very inarticulate and stupid way, cultural hegemony. I can't stand being a sheep. Or, put it another way, living the unexamined life.
It dawned on me very early on that someone was trying to control my brain. Who was it? Not Martians, not some evil scientist. It was television and the advertisers. I'm 53 so when I first started watching television, it was pretty innocent. But now, it's a complete mindfuck. Television is here to sell you a lifestyle, to rile you, to dis-empower you. To make you feel inadequate. And to make you buy. You (and I) have been bred to be consumers. To live our lives working harder and harder at soulless jobs so we can spend more and more to increase corporate profits.
I don't like it, I tells ya.
From my current perspective (now that I no longer delude myself that the advertising/marketing hegemony is something that can be resisted, except by cutting off the message, i.e., throwing out the TV) I see that many of my friends have bought the lie hook, line, and sinker. They work many many hours at jobs they loathe and are continually in debt. Many of them are younger than me and I can't help thinking that they've been permanently infected by "Friends", the television sitcom.
There's much more to hegemony, of course. Just read some Chomsky. Chomsky will set you free and add a bit of perspective to your politics.
So hegemony is fine, up to a point. But I have always resisted, sometimes in a very inarticulate and stupid way, cultural hegemony. I can't stand being a sheep. Or, put it another way, living the unexamined life.
It dawned on me very early on that someone was trying to control my brain. Who was it? Not Martians, not some evil scientist. It was television and the advertisers. I'm 53 so when I first started watching television, it was pretty innocent. But now, it's a complete mindfuck. Television is here to sell you a lifestyle, to rile you, to dis-empower you. To make you feel inadequate. And to make you buy. You (and I) have been bred to be consumers. To live our lives working harder and harder at soulless jobs so we can spend more and more to increase corporate profits.
I don't like it, I tells ya.
From my current perspective (now that I no longer delude myself that the advertising/marketing hegemony is something that can be resisted, except by cutting off the message, i.e., throwing out the TV) I see that many of my friends have bought the lie hook, line, and sinker. They work many many hours at jobs they loathe and are continually in debt. Many of them are younger than me and I can't help thinking that they've been permanently infected by "Friends", the television sitcom.
There's much more to hegemony, of course. Just read some Chomsky. Chomsky will set you free and add a bit of perspective to your politics.

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